Vintage Cigarette Cases

June 23, 2011 § 1 Comment

This is probably the only time anything related to cigarette is cool. While Jas and I were shopping away at the CALA tradeshow for Indeeyo’s fall/winter collection, we spotted a super cool trend: vintage cigarette cases as business card holders!

We thought this idea was so smart! What so unique about it was that there are always some sort of story behind these cigarette cases. Like the last one here, the case was once belonged to a gentlemen back in 1909, in the city of Reading in Pennsylvania. Doesn’t it kind of make you wonder what the history was behind it? Anyways, we just love the idea of re-purposing and being creative, and this is one of those ideas that are definitely going into our books!

Speaking of fall, we’re really excited for the casual chic jackets we’ll be adding into our next collection. I wish I can show you what we have, but I suppose we should let you enjoy your summer first with our flirty fun new resort dresses. Today’s the last day of our 30% off site-wide sale (code: SOLSTICE11) so happy shopping!



Love Thy Knits

June 22, 2011 § Leave a comment

LA Made Knit Pullover

We love soft, lightweight summer knits that can be layered over tanks & swimsuits. I’ve paired this LA Made shell pink pullover with my favorite silk harem pants and topped it off with a chic vintage hat from my fiance’s mom’s coveted hat collection.

– Jasmin

Behind the Scenes at the Indeeyo Summer Photo Shoot

June 16, 2011 § Leave a comment

Are you counting down until the first day of summer…June 21?! Well get ready to ready to don a slinky dress and bask in the warm summer rays. Join us poolside in sunny California to get a behind-the-scenes look at our latest photo shoot and catch a sneak peek of our newest pieces. Check back soon to see our lookbook!

Launch Party Recap!

June 14, 2011 § Leave a comment

Top left: Handbag Designer, Bryna Nicole and Jasmin of Indeeyo. Bottom left: Jasmin & Sancha of Indeeyo (in the middle) with sponsor Smartwater

Personal style blogger: Eli Perez (ThriftEye). Check out her mint green nail polish, so fun!

Personal style bloggers – left, Margot (MSB Chic) and right, Natalie (LikeFreshLaundry)

Ron, our talented cameraman, interviewing personal style blogger: Eli Perez (ThriftEye).

Top: Interior Architect, Chandra, Lifestyle blogger, Melissa (Savvy in San Francisco), and Personal Style blogger Gaby (Paperplanes & Maryjanes). Bottom: Kelley Cox, KC, and Jasmin

Thanks again to all of our guests for coming and making Indeeyo’s launch party so memorable and fun! We hope you all enjoyed the cakepops, champagne and the manis as much as we did.¬†And a special thanks to Bryna Nicole for showcasing her beautiful handbags. If you’d like to be invited to our next event, be sure to sign up on our mailing list!

We would also like to thank our wonderful Sponsors & Vendors:
Smartwater, The Soi Company, Cakepops Delight, Zaza Nail Salon

Please check out these blogs for more party pics and write-ups:
Personal Style Blogger, Becca Freeman from Free-Honey
Lifestyle Blogger, KC from Thrifty Solutions for an Urban Gal
Photographer, Kelley L. Cox

Thanks all! We look forward to seeing you at our next event!

~ Jasmin & Sancha

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